DEJA CLARK

Deja Clark: Rising Australian TikTok Star and Young Entrepreneur

Deja Clark is a 14-year-old Australian social media sensation, renowned for her engaging content across TikTok, Instagram, and YouTube. Born on December 15, 2010, in Gold Coast, Queensland, Australia, Deja has captivated audiences with her vibrant personality and creative flair. She is the daughter of prominent influencer Kat Zoe Clark and Jonathan Clark, and has an older sister, Latisha Clark, who is also active in the social media sphere. 

Early Life and Background

Growing up in the coastal city of Gold Coast, Deja was immersed in a creative environment from a young age. Her mother, Kat Zoe Clark, is a well-known TikTok personality, which provided Deja with early exposure to content creation. Embracing her multicultural heritage—Filipino and South African descent—Deja often incorporates elements of her background into her content. 

Social Media Career

Deja launched her Instagram account in August 2021, quickly gaining attention for her stylish photos and lifestyle videos. Her TikTok presence, under the handle @more.dejankat, features a mix of beauty tutorials, dance routines, travel vlogs, and comedic skits, often created in collaboration with her mother. As of early 2025, she boasts over 2.8 million followers on TikTok and 1.5 million on Instagram. 

In addition to her individual content, Deja co-manages the TikTok account @more.dejankat with her mother, where they share family-oriented videos. She also maintains a YouTube channel, "Deja Clark," where she uploads vlogs and lifestyle content.

Entrepreneurial Ventures

Demonstrating business acumen beyond her years, Deja co-founded the skincare brand "Kalade" with her mother and sister in February 2024. The brand's name is a fusion of their names: Kat, Latisha, and Deja. Kalade experienced immediate success, with its initial product line selling out within minutes of launch. 

In January 2025, Deja announced her first solo business venture, "Sunny De," marking her entry as one of Australia's youngest entrepreneurs. While details about the brand remain under wraps, the announcement generated significant buzz, with the official Sunny De TikTok account amassing over 57,000 followers shortly after its creation. 

Personal Life and Interests

Outside of her digital endeavors, Deja enjoys skateboarding and surfing, activities that reflect her energetic and adventurous spirit.She is currently pursuing her education through homeschooling, allowing her to balance academic responsibilities with her burgeoning career.

Deja's close relationship with her family is evident in her content, often featuring collaborative projects with her mother and sister.Her father, Jonathan Clark, also appears in some of their videos, showcasing the family's dynamic and supportive bond.

Public Image and Advocacy

Deja has faced public scrutiny, notably in December 2024, when her outfit at the TikTok Creator of the Year Awards sparked controversy. Critics deemed the attire inappropriate for her age, leading to widespread debate. Both Deja and her mother defended the choice, emphasizing self-expression and challenging the over-sexualization of young girls. Deja cited South African singer Tyla as her inspiration for the outfit, highlighting the importance of representation and confidence. 

Future Endeavors

Looking ahead, Deja and her family have announced plans to relocate to the United States to explore new opportunities within the creator economy. This move aims to expand their reach and capitalize on platforms like TikTok's Creator Rewards Program, which is not available in Australia. 

Deja Clark's journey from a young content creator to a burgeoning entrepreneur exemplifies the potential of digital platforms to empower youth. Her story continues to inspire many, reflecting a blend of creativity, resilience, and ambition.